Looking to achieve an edge over the competition during 2023? Then this article might be for you! We have gathered 3 of the hottest tech trends that when applied correctly can improve sales, increase customer satisfaction, and in general make your life a little easier.

1. Smarter E-commerce

For businesses running an online store, looking at ways to increase customer satisfaction and cut down on the time needed to manage requests can be a way to achieve better results on many fronts.

If your business is using Shopify or WooCommerce, there are already many plugins and modules available to help in this aspect. In particular, we have seen many businesses adopting chatbots to eliminate the need of having a customer service agent available at all times.

Chatbots are currently integrated in more than 23% of customer service departments in businesses, and they are currently capable of completely answering customer requests a stunning 70% of the time. This means customer service agents can be freed up to focus on pressing tasks, and leave most of the queries to the AI.

Another way to enhance the online shopping experience is by using machine learning and AI tools. This allows stores to tailor personalized customer recommendations for the products they are most likely to buy.

One of our favorites however, must be the WooCommerce plugin that allows for dynamic pricing and discounts. This tool makes it easy to set up rules and conditions for pricing changes depending on customer behavior, location or time zones.

By enticing customers to purchase at certain times during the day you can reach them where they are most likely to buy your products, and thus convert them into paying customers with ease. More than 20% of companies already use dynamic pricing to gain an edge, and an additional 15% are looking into it.

2. IT Outstaffing

In recent years outstaffing for many IT companies has been yielding much better results than simply outsourcing their work. If you are not familiar with the concept, it simply means hiring skilled personnel to work in-house, through a third party outstaffing agency that handles the interviews, rosters of available people, and more.

One of the most common issues for business leaders and managers has to do with finding, attracting and hiring skilled employees to fill their positions. Especially so in the tech industries. More than 75% of managers have trouble finding the proper personnel, meaning that a lot of headache can be avoided by using an IT Outstaffing company to help.

This allows for a much smoother workflow, as you will not need to dedicate one or more members of your own team to handling communication with an overseas company in a different timezone.

IT Outstaffing is particularly effective for tech companies, since programming languages are universal, and the skills needed can easily be implemented, regardless of the frameworks and specific projects your business is working on.

At the same time, you are able to talk face to face with the new employees, without any of the downsides that are associated with outsourcing. Other benefits include outstaffed workers being on different contracts, sometimes resulting in businesses saving on paid leave, insurance and other expenses.

3. LinkedIn Automation Tools

The LinkedIn automation tools have already proven popular during 2022, and are expected to do even better in 2023, as more and more companies see the positive effects from these different systems.

LinkedIn is perhaps one of the best areas to focus on generating leads for B2B businesses, as more than 65 million decision makers are to be found on the platform, making it a treasure trove of direct connections to contact with regards to converting prospects into customers.

In short, automation tools allow businesses to run an automated LinkedIn campaign where the goal is to increase engagement, cultivate and generate new and prospective leads, or use it as a CRM system for arranging and keeping track of your contacts.

Salesflow is a suite that has been highly used by B2B companies looking to increase their revenue and customer engagement on LinkedIn during 2022. The suite has a neat feature, called live insights, that makes it easy to see which responses and connection requests are working best in a given campaign, and you can easily schedule follow-ups or nudges for prospective leads on the platform as well.

By adopting a data-driven process with these automation tools, your business can focus on the things that work, and leave the guessing to less successful competitors.